On November 8 -9, the Kyiv International Economic Forum brought together foreign and Ukrainian experts for the sixth time for a large-scale discussion on the prospects for the development of the Ukrainian and global economy, business and entrepreneurship. Once again, the guest of KIEF was the founder of OKKO Group Vitaliy Antonov, who took part in a panel discussion “How to prepare the business for the future?”
Vitaliy Antonov, founder of the development company KAN Development Igor Nikonov, founder and owner of the international group of companies T.B. Fruit Taras Barshchovskyy, co-founder and CEO of Innovecs Alex Lutskiy under the leadership of the Executive Director of the European Business Association Anna Derevyanko talked about changes in market conditions, difficulties of competition, future management standards and current trends in the development of Ukrainian companies.
“If you want to see the business in the future – in ten or twenty years, look at it through the eyes of 20 years ago,” said Vitaliy Antonov. “Fortunately, I have such an opportunity. When we built our first OKKO complex in 2000, it was a product of the future for Ukraine at the time. But in Europe it was a product of the “nowadays”. After -7 years, competitors began to copy us. So we decided to make our product “the day after tomorrow”, that is, we tried to look two steps ahead and offer the customer what others have never offered.”
According to Antonov, the main thing is not only to maintain the standard by which the company works today but also to develop new perspective directions.
“We have recently started to launch a new project – in 2020 we plan to equip more than 300 of our filling stations with chargers for electric cars. Now we have 41 devices, the vast majority of which are installed on the track complexes. Now we strive to make this service available at all filling stations of our network, despite the fact that it is not a very profitable business today,” said Vitaliy Antonov.
The founder of OKKO Group also noted that to prepare your business for the future you do not need to be afraid of growth problems, you need to love them. Because business development is nothing more than identifying and solving the same problems that should be turned into growth zones of the company.