GENTLE PASTEURIZATION FROM AGROLA – A REVOLUTIONARY SOLUTION ON UKRAINIAN FRESH BREAD MARKET

AGROLA brand launched on the market the revolutionary product - a unique line of pasteurized bread, based on an unusual production approach, exclusive author's recipe and original flavors.

Pasteurization and bread? We are used to the term pasteurization with dairy products, but can bread also be pasteurized? This is the unusual way AGROLA chose for its next creative novelty, and added another innovative product to its rich assortment - pasteurized bread.

The brand again succeeded in presenting a unique solution and launching a new trend. First pasteurization technology was tried at the end of the 19th century by prominent French microbiologist and chemist Louis Pasteur. His invention made a revolution, as there was found a safe way of storing foods, protecting them from spoilage, as well as extending the shelf life. The inventor proved that the nutritional value of products does not change during pasteurization, they retain their taste and valuable components, vitamins, enzymes, etc.

At AGROLA, we thought what would happen if the principle of pasteurization is applied to bread, just as Pasteur once applied it to dairy products. AGROLA used this bold approach in developing a new line of product. AGROLA took the beloved freshly baked rye and sourdough breads, reheated them in special ovens and got a product that remains longer its special taste and freshness. ASGROLA brand is the first in Ukraine to offer bread with its key qualities - taste, safety, convenience, and gentle pasteurization that adds to advantages much longer shelf life without adding any preservatives.

Thanks to the long shelf life, the supply geography of the products from the AGROLA has expanded significantly, and now every Ukrainian will be able to try all the advantages of the innovative product and join millions of fans of high-quality, safe and tasty products from AGROLA.