Concern Khlibprom made a restyling Khlibna Khata brand

One of the largest bread producers in Ukraine Concern Khlibprom made a restyling of its local bread brand Khlibna Khata (Lviv). In May it is planned to refresh packages of all products within the brand, and this totals to 24 SKU.

Sales of the packaged bread of Khlibna Khata TM in the 1^st quarter of 2016 compared to the same period in 2015 increased by 6% and amounted to 800 thousand pieces per month. The company forecasts that the share of packaged products in the bread market will continue to grow.

The previous design of packing was developed for Khlibna Khata TM 3 years ago. The company notices that it is actually a whole life cycle for packaging of the daily consumption products.

“New design of packing is a mix of symbols and texts. We not just added a modern aesthetics to packing, we made it atypically informative as for this conservative market”, the marketing director of Concern Khlibprom PJSC, Halyna Yanyshivska comments. “Our latest researches showed that consumers are often disoriented concerning properties of bread and its range. Therefore, packing is the ideal media for this information”.

Within the rebranding many products have also had a high-quality change in forms and looks, some of them are now sold after machine cutting.

Concern Khlibprom imports packaging for products of Khlibna Khata TM from Poland.