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In 3 months, Fishka loyalty program, with the help of the interactive charity project "FISHKOGRAY", managed to collect more than UAH 30 million for the rehabilitation center "NEZLAMNI" (“UNBROKEN”). The center works with prosthetics and rehabilitation of Ukrainians who lost their limbs in hostilities.
More than a million times, users of the Fishka mobile application have shaken their phones and generated donations. To do this, they made purchases with a loyalty program card, enjoyed the Volodymyr Ivasyuk's songs and guessed the melody. Fishka together with Mastercard rewarded these attempts with a donation from 1 to 1000 UAH on prostheses. Also, those who wanted converted their points to support the project or donated directly to Mono bank account.
"We are grateful to Fishka loyalty program and its partner Mastercard, with their help we are going to provide our patients with expensive prostheses, and thus give them a chance to return to proper life in their new conditions. After all, UNBROKEN's mission is to treat, provide prosthetics and rehabilitate Ukrainians in Ukraine. Every single day our team works to create appropriate conditions and find opportunities for the best possible recovery of our defenders,"said Oleg Samchuk, general director of the First Medical Association of Lviv.
The raised funds will be directed to the purchase of high-tech and functional artificial limbs for invincible Ukrainians: bionic hand prostheses and components for osseointegration leg prosthetics.
"Together with our partners, we created FISHKOGRAY project, the main goal of which is to contribute on prosthetics of Ukrainians and draw society's attention to the scale of this need. We are grateful to everyone who joined our charity project: guessed melodies and generated donations, transferred Fishka points, made personal donations to the accounts of NEZLAMNI,said Olga Semchuk, head of the Fishka loyalty program. - We see that "FISHKOGRAY" has touched the hearts of millions of Ukrainians, as it turned into a good symbiosis of a charitable goal, gamification and popularization of Ukrainian music, which is highly important for us these days. And this means that we not only fulfilled the charitable goal of the project, but also introduced a huge number of Ukrainians with Volodymyr Ivasyuk’s heritage".
This is so far the largest charity project implemented by Fishka loyalty program together with partners. Thanks to Fishka's customers and all the people of goodwill, there has been taken a big step to help Ukrainian military and civilians get prostheses and live a full life.
agency