OKO ZA OKO – THE WINNER OF X-RAY COMPETITION OF MARKETING PROJECTS

On May 25, MMR announced the results of the X-RAY competition of marketing projects. The joint project of OKKO and "Come Back Alive" foundation was recognized as one of the best in the "Social Marketing" nomination. The winners of the X-RAY award were determined both by an online audience and an expert jury.

We remind that OKO ZA OKO initiative started in November 2022. From each sold liter of branded fuel PULLS, OKKO transferred 1 hryvnia for SHARKs. In addition, all concerned Ukrainians donated to the special account of "COME BACK ALIVE". The sum of UAH 325 million for 25 SHARK intelligence complexes for the Armed Forces of Ukraine was finally accumulated on April 10, 2023. The first complex is already working on the front line, the others are under the production process.

The projects of such companies as Kyivstar, Pumb, Socar, Favbet also won in the nomination. You can find information about all the winners of the competition on the website.