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In 2024, OKKO plans to increase sales of ready to eat food by 30%, and ready to cook food by 20% compared to previous year. From 2023 to 2022, the company increased sales of these product categories by 35%.
Dmytro Rasskazov, OKKO’s vice president of commercial and operational activities, spoke about this during his speech at New Food Summit (Kyiv).
In particular, in 2023 OKKO's sales of frozen meals from bonnet cases at fuel stations increased by 20% compared to the previous year. Popular products include hot-dogs, cheesecakes, pizza and dishes of second course. These dishes and other food that customers liked at the fuel station are easy to prepare at home from frozen ingredients.
In addition to the option of direct purchase at the fuel station, there is also an opportunity to order delivery of more than 30 frozen and 70 of ready-made food from OKKO stores, cafes and restaurants through Glovo, and now OKKO has expanded cooperation with Bolt service.
"Delivery is available from 168 of our 403 fuel stations located in cities. We plan to increase the share of delivery in total food sales due to the start of cooperation with Bolt service,"noted Dmytro Rasskazov.
No matter at which station customers try OKKO dishes, they would get the high quality, as OKKO network operates according to a single standard. OKKO has been continuously developing its own food production, provides logistics with its own and partner resources and has its own distribution centers in Kyiv and Lviv.
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