OKKO COMPANY AMONG THE WINNERS OF "REPUTATION ACTIVISTS" RATING

On March 31^st, the results of the VIII national rating "Reputation ACTIVists" were announced, where OKKO brand won in the nomination "Fuel and energy complex - retail of petroleum products". Companies that are best managing corporate reputation were recognized during the PRNext international forum.

The raters have highly appreciated the information activities of OKKO at the beginning of the full-scale invasion, for instance activities during the fuel shortage during March-May 2022, as well as the joint initiative of the company and “COME BACK ALIVE” foundation - "OKO ZA OKO" to raise funds for the purchase of 25 unmanned reconnaissance complexes SHARK.

"Definitely, the wartime communications have their peculiarqualities, especially as fuel stations have become objects of critical infrastructure, since the enemy investigates information field. Deliberately OKKO company didn’t unveil some topics due to security reasons. Any message, especially client’s, we created by taking into account the new harsh circumstances, – commented Yaroslava Polyakova, Head of OKKO's corporate communications department. – The main task of the network was to provide fuel for vehicles of critical infrastructure - the Armed Forces, the National Guard, units of Territorial Defense Forces, the police, medical corps, and volunteers who made humanitarian missions. A difficult but necessary decision was introduction of fuel release limits. And communicators actively worked with this challenge to reduce the level of panic and negativity. The reasons for the limits were explained by the need of balancing of available resources, so that the transport in the country would not stop. The company also launched tools that allowed customers to monitor the availability of fuel at a specific fuel station."

Along with OKKO, experts also noted in the nomination "Fuel and energy complex – retail of petroleum products" the work of companies WOG, SOCAR, Ukrnafta and KLO.

We remind that the rating jury consists of independent analysts, industry experts and specialized journalists who determine nominees among Ukrainian companies those whose owners, top management and PR teams have demonstrated the best performance of their reputation management system.

The full list of rating winners can be found on the pages of the magazine "Reputation ACTIVists", as well as on its official website.